Essay on Impact of Sociological Theories on Education

Impact of Sociological Theories on Education Sociologists and educators argue the function of education in society. Historically speaking, education was very informal; formal education was only for the elite. Whether education serves a political or an economic agenda can be best viewed within three perspectives. These perspectives are the functionalist, conflict and interactionist perspective. We will explore the differences and similarities in functionalist, conflict, and interaction theories of education; as well as their effect on individual views, approach to social change, and views of society within education. The functionalist theory focuses on the ways that education serves†¦show more content†¦As technology and innovations progress so does the need for advanced technological knowledge and the acquisition thereof. The approach to social change is affected when educational institutions serve as opportunities for the exchange of open, uninhibited ideas. This occurs both academically and personally. Social growth occurs both academically and socially with the exploration of self. Functionalists would argue that this process takes part in establishing the equilibrium in society and is part of what keeps it in a stable state. According to Wikipedia, Parsons posited that society changes in four distinct and inevitable processes. These are: 1. Differentiation - refers to the increase in complexity of social organizations. 2. Adaptive Upgrading - whereby social institutions become more specialized in their processes. 3. Inclusion - this occurs where groups previously excluded from society because of such factors as race, gender, social class etc. are now accepted. 4. Value Generalization - this is the development of new values that tolerate and legitimate a greater range of activities (Functionalist) Like functionalism, the conflict theory views society as a system of social structures. Unlike the belief that each entity works together for the good of the whole of the functionalist perspective, the conflict theory believes that each entity is in place in order to benefit those that hold power. TheShow MoreRelatedThe Impact of Sociological Theories in Education1674 Words   |  7 PagesThe Impact of Sociological Theories in Education Crystal Taylor-Johnson SOC101: Introduction to Sociology Professor Christine Henderson November 22, 2010 Education is the most important part of a person’s life. Without a good education people would struggle in everyday life just to be able to get by. There are three theories that help understand education. Even though most people feel theories are just someone’s opinions, education has many different theories that support it because these theoriesRead MoreEssay on The Sociological Theories Impact on Education1119 Words   |  5 PagesEducation is the most important part of a person’s life. According to Vissing, social institutions impact educational structures, processes, and outcomes (Vissing, 2011). Education help people gain knowledge and skills to function in everyday life. Educational institutions are designed to transmit information, provide skills, shape attitudes and beliefs, and instill norms and values (Vissing, 2011). Education is important in the functioning of state and local governments. Functionalism, conflictRead MoreThere Is A Wide Array Of Theories About The Cause Of Crime1102 Words   |  5 PagesThere is a wide array of theories about the cause of crime ranging from predisposition to environmental factors. Research and development of these delinquency theories have progressed and been categorized by biological, psychological, and sociological theories. A major biological theory is Richard Dugdale’s theory of inheritance. There are several psychological theories with two of them being intelligence theory and Sigmund Freud’s personality trait theory. Sociological theories includes Emilie Durkheim’sRead MoreSociology as a Perspective 1332 Words   |  6 PagesSociologist argue that â€Å"the sociological perspective is a way of thinking; a form of consciousness that challenges familiar understandings of ourselves and of others, so we can critically asses the truth commonly held assumptions† (Micionis and Plummer 2008:10). This essay supports this statement by analysing and discussing the s ignificance of sociological perspective in our everyday lives. According to Peter L. Berger sociological perspective is described as the link between societal events andRead MoreThe Sociological Perspective On Medical Conditions1687 Words   |  7 Pagesexplain poor health. On a different note, the sociological perspective takes on a different approach to explain medical conditions. The sociological perspective focuses on the external influences, rather than then internal influences, such as the social environment, institutions, and relationships to assess and explain illness. The sociological perspective contains the following theories to support its assessment of illness and they are: stigma, labeling theory, and medicalization. These three conceptsRead MoreSociological Theories and Family Essay examples1662 Words   |  7 PagesSociological Theories and Family Sociological Theories and Family Sociological theories are important in understanding how the society operates. In addition, the theories help one understand how people in society relate with each other. The theories have helped understand various social issues in the society and made it easy to develop solutions to the problems. There are different theories that are used to explain how the society operates and how people interact with each other. Examples ofRead MoreEssay about Sociology Midterm955 Words   |  4 Pagesï » ¿1. Define the sociological perspective or imagination, cite its components, and explain how they were defended by C. Wright Mills. The sociological imagination is defined as being a way of thinking that helps us use information or data to form theories about the social patterns around us. We collect information and from that information we may make judgments or prediction. However we cannot view society in one’s own point of view. Everyone is different so it is important to not only form our ownRead MoreSociological Perspectives On Life Chances Essay1343 Words   |  6 PagesTask 1 This essay is based on two main sociological perspectives such as Functionalism and Marxism. It will evaluate the view that differences in the life chances between social groups which are dependent on various social factors affecting the society and individuals. Furthermore, it will compare and contrast these two sociological perspectives. Life chances can have a positive or negative effect on individual’s lifetime in terms of their education, health, employment, income and housing. TheyRead MoreThe Structural Theory Of Poverty1031 Words   |  5 PagesIn today’s world, the United States is the leading economic powerhouse. However, poverty is still a prevalent and pervasive social problem (Arneson, 2007). This paper will discuss the sociological concepts and theories surrounding this pertinent issue. In addition, it will point out the value of sociological research into this social ill. Lastly, it will present evidence to support the hypothesis that poverty is a structural failure. In contrast to the school of thought supported by a number ofRead MoreThe Sociological Perceptions Of Health And Illness1552 Words   |  7 Pagesthe sociological perceptions of health and illness. This essay also discusses about the various patterns of health inequality within society, and to evaluate the different perspective and views of health within our society. It will also provide a brief analysis of two different starts to the study of health and illness. This essay will then move on to examine different health pattern which are gender, ethnicity and class. Health has always been the dominant factor of the society. Sociological investigation

A Way Out Suicide Essay - 1703 Words

â€Å"Suicide does not end the chances of life getting worse, suicide eliminates the chance of it getting better,† said tumblr.com. Suicide is the act of taking of your life on purpose, and people in the United States, from the age of 10 to 65, have been committing suicide since the mid 1900’s. The rich and the famous go through suicidal thoughts and sometimes put it into their work; this process has been going on for decades. Committing suicide is a person trying to escape the pain and aloneness that can plague them, through things such as divorce, depression, school, a close relative or friend passing away or even just by themselves being a bully. Most teens need help and are too afraid to ask for it. If a person is aware of the symptoms and†¦show more content†¦A teen will show signs of depression or suicidal tendencies. Signs that show a teens depression are as follows: hopelessness, irritability, crying, anger, withdrawal from friends or family, giving pri zed possessions away, suicidal innuendos and changes in sleeping or eating habits. Now teens face many more difficulties than in the 1900’s (Smith, et al. 1-2). Suicide is plagued through bullying, divorce in the family, losing a close friend or relative or the thoughts that circle the brain daily. Suicide statistics have risen drastically in the past decade; in addition, since 2000 suicide has increased by 35% and since 1950, there has been a 300% increase in suicide rates (Dryden-Edwards 2). Suicide is the third leading cause of deaths in 10-24 year olds. Self-Harm is a way for a depressed individual to feel in control of the pain and/or numbness that is present during the numbness. Self-mutilation is the act of purposefully hurting oneself through the following: cutting, burning, biting, hitting, bone breaking, snapping a rubber band, pinching, kicking, punching and many more. However, this form of injury does not always occur on the wrist; it can appear anywhere on an ind ividual (Dryden-Edwards 2). Record amounts of teens self-harm on places of the body where the wounds and scars will not be visible. Most people think that depression is depression, but there is a differenceShow MoreRelatedOkonkwo s Suicide : A Coward s Way Out1612 Words   |  7 Pages Okonkwo’s Suicide: A Coward’s Way Out Chinua Achebe’s novel Things Fall Apart, ends with the discovery that Okonkwo has committed suicide. In a culture where Suicide is considered a great evil, what would bring Okonkwo to end his life in such an undignified manner? One explanation is that despite his warrior appearance, Okonkwo he man was nothing more than a coward. Evidence within the novel suggests that Okonkwo was not the warrior he was made out to be. He suffers from cowardice, and throughoutRead MoreThe Only Way Out : Analyzing The Native American Suicide Epidemic1878 Words   |  8 PagesThe Only Way Out Analyzing the Native American Suicide Epidemic They have had their land stolen from them. They have been victimized again and again by colonists. Today, they face deep systemic racism. Native Americans face unprecedented amounts of adversity that is resulting in a suicide epidemic. In this review, I present solid information on the reasons that a suicide epidemic is affecting the Native American community. Suicide and mental health are not often subjects that make headlines. HoweverRead MoreA Look Inside Teen Suicide Essay1221 Words   |  5 Pagesto a corner, and the only solution you see, the only way out, is suicide. In the present, it seems that the number of youths that are depressed, hurting themselves and thinking suicidal thoughts are increasing. Youth suicide has slowly been crawling its way up the cause of death list and is now the third leading cause of death in youth from ages ten to twenty-four year olds (Washington State Department of Health â€Å"Teen Suicide†). Youth suicide is a growing social problem that needs to be broughtRead MoreThe Cause Death Of Suicide1495 Words   |  6 PagesThe Never Ending Cause to Death. Have you ever lost a family or a friend to suicide? Many people and even I will answer this question with â€Å"yes.† The rate of death, caused by suicide, in the world is way too high. Scientist are relating most of these deaths to teens and retired army members. Every year suicide rates keep climbing. The world need to find a better solution to stopping or lower the rates of suicide. Suicide is a huge social issue that is effecting not only friends and family but, theRead MorePersuasive Essay On Suicide1622 Words   |  7 Pageshealth states, â€Å"Suicide is the 3rd leading cause of death for people from 15 to 24 years old. On a average, 1 person commits suicide every 16.2 minutes. That one suicide could affect other people.† Suicide takes its toll on people when it comes to certain things like depression, loneliness, or peer pressure(bullying). Suicide is one of the highest causes of death because so many think that is a way to get out of certain things or when t hey feel like they should just give up. Suicide could be preventedRead MoreSocial Issues in Hong Kong Teen Suicide1265 Words   |  6 Pagesultimately suicide The number of teenagers taking their own lives is increasing rapidly each year. Hong Kong was ranked 23rd out of 107 countries following suicides per 100,000 per year in 2009. Together we can help prevent this devastating trend going on in our youth. We need to inform everyone of what the warning signs are of a teenager contemplating suicide. Once we have that recognized we can seek them the proper help they need. No one should feel as though they need to commit suicide for anyRead MoreSociological Theories of Suicide1478 Words   |  6 PagesPaper Proposal: Sociological Theories of Suicide SOC 101 Introduction Suicide is the act of killing yourself. It is the 11th leading cause of death in America (CDC 2009). I have never had any intentions on committing suicide and I never really understood why people commit suicide that’s why I chose this topic to help me understand what problems people go through that makes them do such a thing. Sociology is the study of social behavior and the culture of humans. There are numerous reasonsRead MoreSuicide Affects All People Of All Races And Ages1505 Words   |  7 Pages Suicide Janessa Calder College of Central Florida 3:30 class Word Count: 1504 Suicide Suicide affects all people of all races and ages. It can be caused by many factors that challenge us in everyday life such as: extreme fear, depression, abuse, bullying, mental disorders, family issues, school, stress, sometimes for attention (depending on the person and the situation) and can come on at random times for no reason. It’s a cause and effect type of death. The meaning of suicide is theRead MoreScreening for Mental Health630 Words   |  3 PagesSigns of Suicide [SOS]. The Signs of Suicide program is an award winning program and it is also a nationally recognized program (). The Signs of Suicide program is designed for youth of various ages ranging from middle school and the way to high school (). This program helps students learn how to point out signs of depression and suicide in themselves or in their friends or family. This program recognizes the emotional distress that often follows the aftermath of a completed suicide. Suicide, accordingRead MoreSuicide Spe ech Outline Essay864 Words   |  4 Pagesaware people about suicide and help them to find out if someone could be living this awful situation. By being aware all of us could save lives in danger. Introduction: Attention Getter: Suicide is the 3rd leading cause of death in the U.S. surpassed by accidents and homicide. (According to Centers for Diseases Control and Prevention) Statement of Significance: Suicide or â€Å"self-killing† or â€Å"an act of taking one’s own life† according to Robert M. Martin. Now committing suicide is very common in

Prison Reform in the 19th Century Free Essays

So, every time I re-read a source or try to write, I keep thinking back to what I am actually trying to argue. I’ve finally figured out my argument: Hawthorne portrayed Hollingsworth as a failure because he did not believe in the prison reform efforts of the time. I came to this through looking at a lot of parallels in my sources, and finding different reasons for why my hypothesis is true. We will write a custom essay sample on Prison Reform in the 19th Century or any similar topic only for you Order Now The two types of prison reform in the early 1800s were meant to reform criminals through very strict methods. They were so strict that prisoners were not allowed to communicate at all. I think that the strictness of these systems was too harsh for many people. Also, these systems died out quickly because people started to realize that reforming criminals did not actually prevent crime itself. So, because Hollingsworth’s school was never accomplished, Hawthorne is showing how these types of systems will fail. Advocates of prison reform were also very extremist. Like other reforms of the time, prison reform had advocates to only stuck to one idea. For example, people believed that the source of criminal misbehavior was the family. Thus, prison chaplains were brought in to inspire the criminals and be their new family. However, this idea of replacing an entire family with a chaplain was obviously not going to help criminals that much. But, everybody believed that religion was the only way to solve the problem. This extremism is shown through Hollingsworth – he does not want to believe in any other ideas. His failure is a warning against the extremism of prison reformists. One of my sources described how many of the reform movements failed in the early 1800s. Dorothea Dix helped improve insane asylums and hospitals, and was able to cause a vast increase in funds to help these causes. However, even with all the money that asylums got, they were not prevented from class discrimination. Depending on one’s race, he/she would receive different treatment, and some would receive it faster than others. Also, many looked down on reform movements in general because they feared that constantly giving help would make criminals dependent on others. Thus, they would not know how to take care of themselves. Transcendentalists saw philanthropy in general as a threat to self-reliance. So, Hawthorne was disoriented with prison reform because the ideas behind the reform only caused more problems – like increasing class divisions and only hurting the poor more. How to cite Prison Reform in the 19th Century, Papers

Personal Health Profile - Free Sample

Question: Discuss about thePersonal Health Profile. Answer: Introduction A personal health profile is essentially a simple survey that reveals a snapshot of an individuals current health status as well as risk for certain diseases and conditions. It is fundamental for people to know their health needs and risks since it plays a major role as far as long-term health and wellness are concerned. Completing a health profile is critical since it is an important tool to assist one in pointing out health risks early enough so that measures can be taken before they cause serious problems. A personal health profile asks about an individuals lifestyle habits such as nutrition, physical activity, drug use as well as relationships (NSW Kids and Families, NSW Health, 2015). Focusing on nutrition as far as my personal health profile is concerned, my diet does not contain a lot of vegetables although I prefer taking a lot of fruits. A few times a week I order for fast food like sushi and hungry jacks. My dinners usually contain meat, chicken, tacos, pastas, soda and ba ked dinners. My diet has to have meat since I have anemia. In regards to physical activity, I walk for at least ten kilometers three times a week. Physically I am thin build and during my free time I go for horse riding. As far as relationships are concerned, I live with my father, mother, and little sister. I have a small but wonderful circle of close friends and I always enjoy spending my time with them. When it comes to drug use, I take alcohol during the weekends. I take nasal sprays and zertec since I have allergies. In case I have a headache, I usually take panadol. The society tends to focus on treatment of a disease or condition rather than preventive measures (Levinthal, 2014). People wait until they are sick for them to go to the hospital or to seek medical assistance. Very few people focus on strategies aimed at maintaining better health so as to reduce their risk of suffering from certain conditions which can be prevented early (Meunier, 2014). One aspect of my lifestyle that influences my health is nutrition. As far as my food choices are concerned, I like eating fruits, fast foods like sushi and hungry jacks. My dinners usually contain meat, chicken, tacos, pasta, soda and baked dinners. My diet has a few vegetables although I do not prefer them. In the morning I usually alternate between coffee and tea. Dinner is usually my heaviest meal of the day. When I am stressed, I tend to eat a lot of food, especially fast foods like sushi and soft drinks for example sprite soda. There are various factors that dictate my food choices. One of them is social factors. The society through the use of media has popularized fast food companies. Since they deliver to peoples door steps it makes it easier for people to access their product (Harvard Medical School Health Topics A-Z, 2013). Whenever I am alone I always make a call to certain fast food companies and within minutes they bring my sushi. If this service was not available I would be forced to go to the kitchen and prepare myself a meal. Economic factors also determine my choice of food. Individuals buy what they can afford which is dictated by the economy (Inkster, 2014). Currently, my mother and father are employed in one of the best companies in the country. As such every day they buy meat although it is relatively expensive since they can afford it. In any given day it is very hard to find my mother making a recipe that does not have meat in it. Educational determinants also play a huge role. Once individuals are informed of the potential risks or benefits of choosing a certain diet then it is mostly likely they will adapt it or discard it if it is risky to their health (Gentilcore, 2016). Personally, I never liked fruits but my mother made it a habit of ensuring that I take a fruit after taking all my meals of the day. She later explained to be the benefits of taking fruits and since then, I always take fruits after every meal. Another determinant of choice of diet is medical conditions. If an individual has been diagnosed with a certain condition or disease, then the medical expert advises the patient to avoid or favor a specific kind of diet as a means of treating the disease or problem (Harvard Medical School Commentaries on Health, 2014). Personally, I have anemia so I tend to favor a diet with a lot of meat in it. My diet contains a lot of meat. Eating meat in excess is interfering with my health and fitness goals. According to studies, too much meat fuels cancer (Healey, 2016). I exercise but my weight never goes down as a result of too much meat. I also feel very tired most of the time. As far as drug use is concerned, I take alcohol, medication as well as beverages. There are several reasons as to why I use these drugs. When it comes to medication, I have allergies so the doctor prescribed specific medications such as zertec and nasal sprays. These two drugs are primarily used to relieve the symptoms of allergies (Meunier, 2014). Allergies are very distracting to me since they produce symptoms such as constant sneezing running nose and redness of eyes. I also take panadol tablets whenever I experience headaches. Panadol is a drug aimed at relieving pain. It provides fast, effective temporarily relief of aches and pains such as headaches, sore throat, migraines as well as dental pain. My doctor and my parent are my greatest influence since they have encouraged me to take the medications every time I experience an allergic reaction. These drugs have helped me to cope with my allergies. During the weekends I take alcohol. It is only on the weekend that we meet up with all my friends to spend time together share what has been happening in our lives as we watch different football leagues playing. Since the setting is in a club, we are forced to buy alcohol so as to remain on the premises. Also, drink alcohol because it makes me lively and confident therefore I am able to enjoy myself and have a good time. Without it, I am usually dull since naturally, I am a shy person. My friends influence me the most since when I ask for a soda instead of alcohol, the laugh at me and patronize me hence I am left with no choice but to order an alcoholic drink since they deem it as a drink taken by mature adults. As a result of taking too much alcohol, my judgment is impaired and I tend to make unwise decisions (Acred, 2014). I also experience a hangover the next day. As far as beverages are concerned, I take tea or coffee in the morning. These two are stimulants and they help to awaken the mind and keep me alert for the day ahead (Muth, 2015). I also take soft drinks especially after taking my lunch since it quenches my thirst. As far as influences are concerned my mother influences me and my family mainly because, since I was young she either tea or coffee every morning. The consequences of taking tea or coffee for many years are that you tend to be addicted. Whenever I fail to take either of the two beverages in the morning I always feel dull. All in all, financial status, education and behavior are some of the health determinants that influence a persons health (Inkster, 2014). As far financial status is concerned, individuals who have money can be able to afford a balanced diet hence making it easier to for them to maintain a good health (Taylor, 2015). In regards to education, an educated person has access to information about nutrition and factors that contribute to various diseases hence he or she is more likely to take measures to improve his or her health. Finally, a persons behavior dictate his or her health status for instance smoking, excessive alcohol consumption as well as insufficient physical activity is very risk and can cause about lifestyle diseases (Levinthal, 2014). I have developed an action plan with specific goals to ensure that I retain the good behavior and do away with the bad ones as far as my health is concerned. First, I will increase the number of days that I engage in physical activity to five days per week (Martinez Robinson, 2012). Secondly, I will reduce the amount of meat I consume and increase my cabbage intake. Thirdly, I will diversify when it comes to the types of fruits I eat so as to maintain this trend of eating fruits (Meunier, 2014). Finally, I will reduce my alcohol intake to a maximum of two bottles per week. On a personal level, the process has taught me that my health is dictated by the decisions that I make. When everybody engages in this process then we will have schools and societies that are healthy. I have learned that our health is highly influenced by factors surrounding us and hence the need to examine issues in our society that we live in. References Gentilcore, D. (2016).Food and health in early modern Europe: Diet, medicine and society, 1450-1800. Harvard Medical School Commentaries on Health. (2014). Harvard Medical School Health Topics A-Z. (2013). In Healey, J. (2016).Cancer prevention. In Acred, C. (2014).Alcohol and health. Inkster, K. (2014).Vegan vitality: Your complete guide to an active, healthy, plant-based lifestyle. Levinthal, C. F. (2014).Drugs, behavior, and modern society. Martinez, M. P., Robinson, H. (2012).Obesity and weight management: Challenges, practices and health implications. New York: Nova Science Publishers, Inc. Meunier, Y. A. (2014).Medicine of the future: Risk assessment, elimination or mitigation and action plans for 28 diseases and medical conditions. Muth, N. D. (2015).Sports nutrition for health professionals. NSW Kids and Families, NSW Health. (2015).My personal health record. Taylor, S. E. (2015).Health psychology.

FedEx Companys Marketing Recommendations

Overview FedEx has enjoyed regional dominance in parcel and cargo deliver in Southern China for a couple of years. When it entered Chinese market in 1995, FedEx enjoyed a brief monopoly of international deliveries in Southern China. It also had a stake in Hong Kong and other Cities in mainland China.Advertising We will write a custom case study sample on FedEx Company’s Marketing Recommendations specifically for you for only $16.05 $11/page Learn More With at least 11 weekly flights to and from Hong Kong, Beijing, Shanghai, Guangzhou and Shenzhen, FedEx had a considerable Market Share in U.S.-China delivery. While entering Chinese market in 1995, FedEx opted for frontal-assault marketing strategy which was used in Europe in 1980s. The strategy was successful despite the Asian devaluation currency in 1997. However, the company recorded its first international quarterly loss in 2008. The 2008 loss and poor deliveries to China ware expected to be com pensated by increased Chinese export to western countries especially the United States. The company had nearly locked out competitors from southern China market of Guangzhou and Shenzhen which represented the largest manufacturing base in China. FedEx controlled over 13% of international deliveries in the region by 2001. It faced stiff competition from UPS, DHL, TNT and China post EMS international delivery express. It is now necessary for it to protect its market from competitors and venture into new ones. However, domestic express deliveries have been limited by bureaucracy and biased regulations from Chinese Communist Party government with the aim of shielding local investors and China Post from international competition. Competitors like DHL and UPS entered joint ventures with Chinese firms like Sinotrans and China Post. China joined World Trade Organization and agreed to remove some regulations by 2005. This would allow fair competition between local and international delivery companies. Competitors have entered agreements and bought local Chinese firms with hope of capitalizing on the situation.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Recommendation 1 FedEx should venture into un-tapped market in remote Parts of China though increased investment. Justification The Chinese economy accounts for slightly over 1% of world economy but its growth rate is one of the highest with an average of over 10% in the last few years. Several cities in China rely on local companies to deliver parcels and cargo to international destinations. However, the parcels and cargo take several days to reach their destinations. Furthermore, Southen Chinese cities are increasing their manufacturing capacities which increase their exports too. Therefore, most business establishments require fast delivery services for mails and cargo. Although competitors like UPS and DHL have bee n expanding their markets recently, there are enough opportunities for expansion. The investment should be based on the agreement between China and WTO to full deregulate domestic markets and lift foreign ownership restriction on local businesses by the year 2005. International companies can buy local firms or establish joint investments with Chinese citizens. FedEx can capitalize on this situation to expand its market to other Chinese cities which require international deliveries on daily basis. Implementation Before the final day of full deregulation of domestic markets and lifting of ownership restriction on local businesses, FedEx should keenly follow Chinese government steps towards achieving the WTO target. During every deregulation step, FedEx should invest to ensure that it is ahead of its main competitors. Meanwhile, it should continue offering quality services to its current customers and expand in its traditional market of southern China. Continued quality services will e arn FedEx recommendation to new companies and those experiencing delayed or poor delivery services offered by other companies. Recommendation 2 FedEx should enter into joint ventures with existing companies which have reliable networks within China.Advertising We will write a custom case study sample on FedEx Company’s Marketing Recommendations specifically for you for only $16.05 $11/page Learn More Justification Transport and communication infrastructure is not fully developed in China. This means that there are several cities, towns and villages which are hard to gain access to yet they require delivery services. However, State owned China Post and some private companies have been operating in these areas for several years despite the poor accessibility. FedEx can make use of these organisations to reach customers who have not gained access to reliable international delivery services. United Postal Services has gained access to the southern Ch ina through Yangtze River Express Airlines. DHL has acquired some percentage of Sinotrans to make it competitive in the region. FedEx can counter ths competition by enhancing relationship with its existing partners and enter into agreements with new ones. Since TNT was expected to end its engagement with Sinotrans by 2003. FedEx can capitalize on that and enter into business agreements with Sinotrants to fill the gap left by TNT. Although TNT is entering into joint venture with a subsidiary of China Post, customers who relied on its venture with Sinotrants will be left without reliable delivery service. This is a good opportunity for FedEx to explore. Implementation FedEx must establish weather partners are reliable or not before it enter into joint ventures with them. This will ensure that their reliable and quality services are not jeopardized. Back ground check should be carried out before an agreement is reached to keep off companies with poor public approval in their areas of o peration. Alternately, FedEx can identify local courier and delivery companies which can be trusted by customers in their respective areas and then enter into joint ventures with them. Finally, when the company has established enough links with customers, it can improve its services while it introduces other competitive services to their new customers. This case study on FedEx Company’s Marketing Recommendations was written and submitted by user Conor Richmond to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Marketing Methods About Cadbury Chocolates Essays

Marketing Methods About Cadbury Chocolates Essays Marketing Methods About Cadbury Chocolates Paper Marketing Methods About Cadbury Chocolates Paper Essay Topic: Marketing The biggest challenge facing existing companies globally is sustaining continued growth and expansion. The two main methods that can be adapted by companies to expand their operations are the introduction of new products in the market or expanding organically by updating on the already existing product. The Cadbury Chocolate Company has decided to use the former method whereby the company wants to introduce a new slimming chocolate bar into the Australian market. The Cadbury Chocolate Company was founded in 1932 and it remains the biggest manufacturer of chocolate in products in the world. The company has other product portfolios and other famous brands like snack, dairy milk range, time out bars, milk tray, crà ¨me egg and crunchie. To ensure that the customers become aware of the new slimming chocolate bar that the company is introducing in the market, intensive market research need to be carried out(Stone Desmond, 2007). The type of market research methods Market research is simply the collection and analysis of data to ensure that the customer needs and wants are satisfied. Market research helps in decision-making and reduces the risk the Cadbury Chocolates Company may encounter when introducing the new slimming chocolate bar. Market research is vital in every business because the marketing executive learn about potential customers, potential competitors, consumer wants and consumer needs. Consumers have different tastes and preferences, which determine the needs and wants. Carrying a market research will help the company to establish a target market hence providing a focus for marketing activities. The company will also be able to estimate the correct amount of the new slimming chocolate bar to manufacture and supply in the market. The type of research methods that would be the most appropriate for the Cadbury chocolates to use will be the primary data. Primary data collection method is more focused and effective than the secondary research method. Primary research can be conducted by use of questionnaires, contacting consumers directly and carrying out general market observation (Grbich, 2004). There are various methods that can be used to conduct a primary market research and they are discussed below. Conducting Interviews This is the most common method that is associated with market research. The interview can be face-to-face, telephone or over the internet. The advantage of telephone interviews is that it can cover a wide geographical area and it is cheaper than face-to face interviews. On the other hand, face-to-face interviews are conducted between a market researcher and a respondent. Conducting market research using this method ensures that the researcher gets a lot of information. Face-to-face also allows the use of pictures and products that need to be introduced in the market. The Cadbury chocolate company can also use internet whereby individuals who access the company’s website are requested to fill electronic questionnaires (Stone Desmond, 2007). Mail survey In most countries, the most appropriate method to use for the collection of primary data is mail survey. The Cadbury chocolate company can design questionnaires and mail them to a number of respondents. To improve the level of response from the respondents the company may prompt or remind the respective respondents. Focus group A focus group is made up of respondents who are based together in the same room. The market researchers from the Cadbury chocolate company should work with the focus group to gather in depth qualitative feedback. The focus group can be composed of 20 to 30 respondents. Personal opinions, discussion and beliefs are encouraged and the market research will explore precise areas that are of interest to the Cadbury chocolate company. The area of interest in this case will be to hear the views of various respondents concerning the introduction of the new slimming chocolate bar onto the Australian market. This method is more effective because the research can be covered in depth. The researcher and the respondents have a chance to interact hence colleting the true personal opinions (Zikmund Barry, 2013). Product test The Cadbury chocolate company can display the new slimming chocolate bar to the market. Potential customers are given a chance to visit the store and their purchase behavior is observed and recorded. The market researchers will then contemplate the response of the customers towards the new slimming chocolate bar. The market executives will also learn more about the packaging of the product and the way the customers would like the product to be packaged (Zikmund Barry, 2013). Use of Diaries The Cadbury chocolate company can choose a number of customers and request them to complete a diary that lists and records their purchasing behavior on the new slimming chocolate bar at a specified period either weekly, monthly or annually. This method demands for substantial commitment from the respondent but it is very effective. After collecting this information, the company’s marketing executive will have a clear picture on the purchasing behavior of the customers (Adams Birn, 2004). The use of the above discussed market research methods is more effective than the use of secondary method of data collection. This is because primary data collection method provides the marketing executives with the clear and real picture of how customers will respond to the new slimming chocolate bar when it is finally introduced in the market. How the Cadbury Chocolate Company make use of Qualitative and Quantitative research? Justify your choices. Qualitative and quantitative researches are the two kinds of research employed in marketing research that will assist Cadbury chocolates to be successful in their new product. Quantitative and qualitative research will be useful since they come up with data that is valuable in understanding the needs of consumers. The usefulness of quantitative and qualitative research in Cadburys is discussed below: Qualitative research When trying to introduce a product into a new market qualitative research is very effective. This is because it assists in getting to know what is inside the customer mind. Cadbury chocolates will make use of Qualitative research as an exploratory research aiming at determining the consumer’s value and altitudes towards the new slimming chocolate bar. Through qualitative research, there will be an in depth understanding on the need of introducing the chocolate bar in the Australian market. Qualitative research will help to explain the purchasing logic, which explains why individuals will buy the product. This will be the basis of identifying the real market segments for customers who will purchase the product. The research will also help in understanding the behaviors of customers and how they will respond to the new product (Grbich, 2004). Qualitative research will also be a useful tool for determining the importance of the new product to a customer. In most cases, people are faced with difficulties of what to ask during the research but with qualitative research there will be a process, which identifies the issues and discovers what is important to customers and why. Since qualitative research relies on some interaction with the customer like observation, depth interviews and focus group a full range of responses will be given revealing areas that are either negative or positive. The research will also determine the ideas that generate a number of responses. This is very useful to the ongoing introduction of the product because new ideas concerning the product will be generated (Stone Desmond, 2007). Qualitative research is familiar in the market research business and companies make use of the focus group to test their products. Focus group in this case will help Cadbury test their products and explore if the chocolate bar they want to introduce in the market will meet customers’ needs. Focus group delivers data that is descriptive and very rich; views of the respondents concerning the new product are also gathered. Through the focus group, people who will be consumers share their insights since they have a lot of experience. Their attitude towards the product will also be examined and it will assist Cadbury venture in the new market (Zikmund Barry, 2013). Quantitative research The main reason for a business to conduct a quantitative research is to become aware of how people in a population share certain characteristics and ideas towards a certain product or service. Quantitative research is designed to produce reliable and accurate measurement that will allow statistical analysis. In their introduction of a new product in the market Cadbury will use quantitative research to measure the behavior, performance and attitude of their will be customers. They will become aware of the people who use their products and those who have interest in the chocolate bar that they will be introducing. Quantitative research is used to estimate the potential of a business and measures its size and the segments that exist in the market. This will assist Cadbury conducts the need assessment and understand human behavior towards the new product (Adams Birn, 2004). Quantitative research through advanced statistical techniques like regression, cluster analysis and correlation will be used to create models that predict the consumer’s opinion towards the new sliming chocolate bar. Since it is deeply rooted in the statistics and numbers data is easily changed. This will be effective in measuring product awareness, determining the market size and establishment of customer profiles. Prudent recommendations will be compiled since quantitative research involves a large sample size of customers who are surveyed. There is added advantage of making use of quantitative research because Cadbury will come up with projectable data that is essential in defining their long term strategy (Zikmund Barry, 2007). Quantitative research makes use of questionnaires that are administered to a large number of respondents. This is important because it allows some statistical analysis such as calculating the percentage or mean score. Through the questionnaires, Cadbury will be given a representative picture of what consumers think regarding the new chocolate bar. This means that there will be an understanding of the response of consumer’s towards the new product (Stone Desmond, 2007). Quantitative research makes use of survey to collect information regarding the customer’s views towards a product. Speaking to a large number of customers is effective because clear views are given. The survey can be repeated several times to monitor change in opinion regarding the new product. Face to face will work very well for Cadbury because an explanation is needed and the new product needs to be shown to the customer. Making a survey by use of telephone is also effective because it gives the customers a chance to give their views regarding the new product (Grbich, 2004).

Typical Marketing strategies Research Paper Example | Topics and Well Written Essays - 750 words

Typical Marketing strategies - Research Paper Example In such a strategy, companies ensure that there, no excess cost being incurred. In the case of products, companies source raw materials from suppliers at the lowest possible cost and still maintain the necessary quality required. This aggressive concept to remaining the market director requires the firm to expand the entire market by seeking new consumers, new product uses and encouraging current consumers to use more of the service or product. All of these strategies will serve to boost quantity demanded resulting in lower costs through proper economies of scale permit the firm to reinforce its supremacy in the industry.  Wal-Mart  is the perfect example of this strategy. Wal-Mart has been flourishing using this strategy of daily low prices to attract consumers. The plan of daily low prices is to offer goods at a lower rate compared to competitors, relatively than relying on sales. This company attains this due to its great scale and resourceful supply chain. They get products from cheap local suppliers and low-wage overseas markets. This allows the corporation to sell their things at low prices and to profit off thin margins from very volume sales. Therefore, based on this approach, Wal-Mart has been a ble to acquire and control the vast market share. This Strategy is based on exploiting recognized weakness in the place of the cost leader or other companies in the market. These weaknesses might be customer dissatisfaction with the products available, consumer services or value of the product obtainable by the Cost-Leader.  Target  is an outstanding example of this approach countering with lesser, friendlier stores easier for the purchaser to navigate when in a rush. Differentiated products gain a competitive advantage as the customer derives satisfaction from the product, which is not accessible to other products. Companies that employ such a strategy can end being a monopoly in the